FINALLY HAVE A CLEAR PLAN
FOR CONSISTENT
BUSINESS GROWTH
A 6-month implementation coaching experience that connects your visibility, marketing, systems, and client attraction into one simple, repeatable plan for growth.
Spots are limited for the September cohort.
Most Established Business Owners
Don't Need More Ideas or Strategies
They need the right pieces connected into a simple system that produces predictable results.
If your business has outgrown the systems that got you started, your visibility, follow‑up, and offers can work at cross‑purposes.
That leaves growth feeling inconsistent, stressful, and dependent on whatever you do each week. We help you stop guessing and
start building a repeatable system that turns attention into conversations and conversations into clients.
Does any of this sound familiar?
You’re getting clients, but growth feels inconsistent
Some months bring strong momentum, but others feel slower and harder to predict.
Some months feel strong, others feel unpredictable
You never quite know what your next month will look like until it happens.
You rely heavily on referrals or word-of-mouth
Most of your clients come from people you already know rather than a consistent marketing system.
Your marketing changes week to week
You find yourself switching between ideas, strategies, or content approaches without a clear path.
You don’t have a repeatable system for visibility and client flow
There’s no simple structure that consistently brings in leads and conversations.
You’re working hard, but results don’t feel stable
You’re putting in effort, but the growth doesn’t feel steady or predictable yet.
You're Experiencing This Problem Because...
Your business has outgrown your current systems
What used to work when you first started is no longer enough for the level you’re at now. Your business has evolved, but the structure hasn’t caught up.
Your marketing and follow-up are disconnected
You may be showing up online or having conversations, but there’s no clear system connecting visibility to consistent client conversion. So opportunities slip through or don’t fully develop.
You’re relying on effort instead of structure
A lot of your growth depends on how much you can do in a given week, rather than a repeatable system working in the background. That creates inconsistency and pressure.
You don’t have a predictable client attraction flow
There isn’t a clear, step-by-step path that consistently turns attention into clients. So results vary depending on your time, energy, and focus.
Your visibility is inconsistent instead of intentional
Some weeks you’re visible and active, other weeks you’re focused elsewhere. Without a simple path, your audience isn’t seeing you consistently enough to build trust and familiarity.
Your business resets every month instead of building momentum
Instead of building on what worked last month, things often feel like they start over. That makes it harder to create steady, compounding growth.
Imagine if you knew..
Exactly what to focus on each week
Instead of second-guessing your priorities, you would have a clear direction for what actually moves your business forward. Each week would feel intentional instead of reactive.
How your business consistently brings in clients
You would understand the simple system that creates steady visibility and leads, so growth doesn’t depend on random effort. Feeling more organized, intentional, and confident in your business growth.
How your content, offers, and products actually connect
Your marketing would have a clear purpose, where everything you post or send out leads somewhere instead of feeling disconnected or inconsistent.
How to follow up without overthinking
You would have simple structure and language to stay consistent with follow-up, without feeling awkward or unsure what to say. Building relationships that naturally lead to sales.
How to grow without starting over every month
Instead of resetting your strategy, you would build on what’s already working so momentum carries forward and compounds over time.
The Business Momentum Blueprint is a 6-Month Business Implementation Experience
for Established Women Entrepreneurs who want predictable clients, clear systems, and sustainable growth.
Build a business that brings in clients consistently without constantly starting over. Turn scattered marketing, inconsistent referrals, and disconnected systems into a clear, repeatable client attraction strategy that supports steady growth.
Because marketing works best when your systems, visibility, mindset, and business foundation work together.
Everything You Need To Build Your Blueprint:
6 guided video phases so you have a clear, step-by-step path instead of random ideas
A custom business blueprint built around your business, goals, and season of life
Messaging & marketing frameworks so you can communicate your value clearly and confidently
Tools, templates, trackers & business systems so you don’t have to build everything from scratch
132-page printable companion workbook to turn learning into action, one phase at a time
7 bonus video trainings to deepen your skills where you need them most
6 months of live coaching (3 sessions per month) so you get real-time feedback and accountability
Weekly check-ins and guidance so you always know what to focus on and how to keep moving
A private, supportive community so you can ask questions, share wins, and grow without distractions
Access to live classes you’d normally pay $27–$47 for, so you get extra value at no extra cost
Quarterly trainings on timely topics and new strategies so your blueprint stays fresh and relevant
BONUS: PRIVATE VIP CLARITY SESSION
One 60‑minute private session with Dawn for paid‑in‑full clients (strategy, troubleshooting, or direction).
This is not about following someone else’s formula. It’s about creating a blueprint that fits your business, your vision, and the way you actually want to grow.
Here’s What Support Looks Like In The BMB
I'm With You Every Step Of The Way
Consistent Support. Clear Next Steps
You’ll work through 6 comprehensive phases. While you move through the content, this isn’t just about learning; it's about implementing each week, and what makes the BMB different from any other coaching program is that you’re not doing this alone. You’ll have access to 3 live sessions a month that blend strategy and real-time support. You’ll always know what to focus on and how to keep moving.
Weekly Check-Ins & Guidance
You'll receive weekly guidance and feedback throughout the program to help you stay focused, continue making progress, and work through challenges as they arise. Regular check-ins allow me to understand where you are in the process, celebrate your wins, identify potential roadblocks, and provide additional support when needed so you can keep building momentum.
The Momentum Blueprint
This isn't about following someone else's formula. It's about creating a blueprint that fits your business, your goals, and your season of life. Together, we'll build the structure, visibility, messaging, and client attraction systems that help you create consistent momentum and sustainable growth.
A Supportive, Private Community
Join a private community of women entrepreneurs who are growing or resetting their businesses. This focused space allows you to ask questions, share wins, gain perspective, and receive support without the distractions of social media. You'll build meaningful connections, stay accountable, and grow alongside others who are working toward similar goals.
WHEN YOU INVEST IN THE BUSINESS MOMENTUM BLUEPRINT
You´ll Get Amazing Benefits That Will Fit Your Needs
Your Business
Blueprint
Instead of trying to piece together advice from multiple sources, you'll create a clear blueprint that helps you focus on what matters most and move your business forward with greater confidence and direction.
Visibility, Messaging & Client Attraction
Learn how to increase visibility, communicate your value clearly, and create a consistent path that moves people from awareness to conversation to client.
Systems & Operations
Support
Create consistent, sustainable and adaptable systems that support smoother operations, and better follow-up, no matter what shifts happen in your business or life. Tools and templates are provided to compliment your 'Blueprint'.
CEO Leadership & Business Growth
As your business grows, so do the decisions you're responsible for making. We'll work on developing the clarity, focus, and confidence to make decisions, stay committed to your plan, and lead your business with intention instead of constantly reacting to what's happening around you.
Implementation Coaching & Accountability
Having a plan is important, but following through is what creates results. You'll receive ongoing coaching, feedback, and accountability to help you stay focused, take action, and build momentum week after week.
Online & Brick-and-Mortar Friendly
No two businesses are exactly alike. That's why you'll build a blueprint based on your business model, goals, customers, and season of life, not someone else's formula for success.
What Makes This Different?
Most programs give you more information. This one helps you build a connected system.
Instead of adding more to your plate, we simplify what you are already doing and turn it into a repeatable plan for visibility,
messaging, offers, follow-up, and client attraction. You are not being taught to copy someone else’s style.
You're building a business system that fits your business model, your goals, and the season you are in.
This Blueprint will continue to serve you long after the program ends, giving you a framework you can revisit whenever your business evolves.
"If you're struggling to gain momentum in your business, but you're tired of wasting money on high ticket programs that don't live up to the hype, keep reading. When I decided to start my business, Maddox Virtual Services, almost 3 years ago I had no clue about being an entrepreneur. Over the last few years, I have invested lots of money in various online programs that promised to help get well-paying clients and grow a successful online business. Unfortunately, none of them have really lived up to the expectations and I was still feeling stuck and wondering if I should just give up. I have suffered from imposter syndrome throughout this journey, and that has led to me being unfocused and inconsistent in my business. Since the beginning of 2025, I have really struggled to gain momentum despite my best efforts, and I had reached a point where I was fed up with spending money on coaching programs that only seem to help me up to a certain point and then it leads to another high-ticket program. I was at a low point, but I saw a post in this group from Dawn Hogan that caught my interest. I decided to jump on a call with Dawn Hogan to discuss my business and it was just what I needed to turn things around. I met Dawn Hogan several years ago and I immediately loved how she enjoys helping others and is not focused on making money. During our call, I told her about my struggles with attracting clients and the different investments that I had made with little progress. As always, she gave me helpful hints on different ways to find the right clients. We also discussed a new opportunity that she wanted to offer called the Business Momentum Blueprint coaching program. At that time, she was still working out all the details, but it sounded like a program that would be worthwhile. A few weeks later, the Business Momentum Blueprint program was launched, and I had another call with Dawn Hogan to discuss the specifics because I was afraid to invest in another program at this point. I never felt pressured to join the program (if you know Dawn, you know that she is very particular about the people she chooses to work with), and I was not bombarded with emails after our calls. There was just something in my gut that told me that I needed to take this leap of faith and so I decided to join the Business Momentum Blueprint program. It's been about 4 months, and I can honestly say that I made the right choice. As a current student, I can tell you that this program is worth so much more than the price you are investing. The weekly group sessions are designed to help bring clarity and build momentum using small steps. Dawn's framework is centered around simplicity which has been so helpful for people like me who suffer from "shiny object" syndrome. I still struggle with imposter syndrome, but the ladies in the group are very helpful and we hold each other accountable. Dawn genuinely cares about her students, and she always goes the extra mile to help those that are in need without pushy sells tactics. If you are ready to gain momentum in your business without joining a $10K mastermind with a coach that barely knows your name, join the Business Momentum Blueprint."
THE PROCESS
It's Easy As...
Apply
The first step is to see if this is a good fit for you and your business. Spots are limited to keep the experience high-touch.
If you’re feeling the nudge, trust it.
Strategy Review
On the call we assess your current client flow and identify the fastest, highest‑leverage next moves. The September cohort is open now, but spots are limited to keep this high-touch.
If you apply and qualify, we’ll schedule your strategy review within 3–5 days.
Implement With Support
If accepted, you begin building your Growth Blueprint with coaching, templates, and weekly accountability.
You’re in the right place if:
You’re a driven, heart-centered woman business owner in the building or resetting stages who’s tired of winging it and wants consistent client flow and is ready for a strategy that actually works. No matter if your online or a brick-and-mortar business.
You’ve relied on referrals and word-of-mouth, but now you want a predictable client-attraction system.
You know you have big potential but feel like you're all over the place, unsure of what to focus on next or how to move forward without the risk. Craving for a repeatable system for growth.
You’re ready to stop piecing together advice and follow a proven path.
You want an effective strategy that fits your schedule.
You’re committed to showing up, taking action, and finally building something that lasts.
This is not for you if:
You want overnight results, quick fixes and aren’t willing to do the work.
You're not open to coaching, feedback, or practical accountability.
You want a generic script instead of a custom strategy.
You prefer motivation over consistent action.
You’re not willing to show up and take action. This program isn’t about passive learning or hoping things will change on their own.
You’re not ready to invest time and energy into sustainable success for you and your business.
Results You Can Expect
By the end of the Business Momentum Blueprint, you will have:
A clear business blueprint aligned to your vision, goals, direction and season of business.
A repeatable client attraction system that converts visibility into booked calls.
Week‑by‑week clarity on high‑impact activities.
Practical systems and templates you can reuse as your business scales.
"Joining the Business Momentum Blueprint was a turning point for my business. Dawn’s teaching on simplifying systems and creating visibility provided me with the exact framework I needed to scale. Midway through the program, my husband became ill, which could have derailed everything. However, because of the systems I’d implemented, I was able to keep up with my client work and even became fully booked during that difficult season. Dawn has a unique gift for meeting every student exactly where they are, regardless of their industry. Her heart for her clients is evident; she provided the perfect mindset shifts right when I needed them most. I’m walking away with invaluable skills and a deep sense of gratitude."
Meet Your Coach
Hi, I'm Dawn,
You’ve built something wonderful whether you run a brick-and-mortar or online business.
But you may be in that “in-between” season where you have clients coming in, yet growth still doesn’t feel consistent or clear.
You’ve put in the time. You’ve relied on referrals, word-of-mouth, and doing the best you can with what you know.
But now you’re realizing that it’s not enough to keep growing the way you want to. And honestly? That can feel frustrating and exhausting especially when you know your business is capable of more.
I’ve been there too.
When I first started my business, there wasn’t the level of support, guidance, and access to resources that small business owners have today. A lot of us were trying to figure things out as we went.
For a long time, I thought the answer was to work harder: more posting, more networking, more offers, more hours, and more ideas.
But what I really needed was clarity, structure, and support. And that’s exactly why I created the Business Momentum Blueprint.
I wanted to create the kind of support I wish I had when I was trying to grow my business something practical, grounded, and focused on helping business owners build real momentum instead of constantly feeling like they’re starting over.
Everything started to change when I stopped trying to piece everything together on my own and created a simple, repeatable strategy that actually aligned with my business, my goals, and the season of life I was in.
Inside this program, we focus on putting the right pieces in place from visibility and messaging to systems and structure so your business works together instead of feeling scattered and overwhelming. We do this together with full support.
Because growth shouldn’t feel like chaos.
Whether you run an online or brick-and-mortar business, this isn’t about following someone else’s formula or trying to keep up appearances.
It’s about building a business that works for you, one that creates consistent momentum, supports your life, and gives you room to breathe again.
30
YEARS OF EXPERIENCE IN MARKETING, OPERATIONS, BUSINESS GROWTH & EVENTS
17
YEARS AS A CERTIFIED LIFE & BUSINESS COACH
500+
OF ENTREPRENUERS AND MINISTRY SUPPORTED BOTH ONLINE & BRICK AND MORTAR BUSINESSES
1000+
HOURS VOLUNTEERING AND SERVING OTHER ENTREPRENUERS & MINISTRIES
As Seen In
REAL TALK...
There will always be a reason to wait
The timing will never feel “perfect.” And that voice telling you to do it alone?
It’s keeping you stuck in the same place.
You’ve gotten this far on your own but if you could have done it alone, you already would have.
What will your business look like in 6 months if you keep waiting to get the support you need?
More of the same, or real progress?
What’s been working for you so far won’t take you to your next level.
You deserve more than free downloads. You need a clear plan, accountability, and the support to make it happen.
You’re more than capable of growing your business, but you don’t need to do it alone. Let’s build your next level together.
What are you waiting for?
FAQ
The September cohort of the Business Momentum Blueprint is open now.
Spots are limited to keep the experience high-touch.
Below are the most common questions.
01. Is this only for online or brick and mortar businesses?
No! this system works for both online and brick‑and‑mortar businesses. We tailor the blueprint to your model.
02. What stage is this for?
Established women business owners (1–10 years) who are building or refreshing their business and want reliable momentum.
03. Will I get support?
Absolutely! The Business Momentum Blueprint is designed to be a high-support experience, so you're never left trying to figure everything out on your own. You'll have 6 months to work through the training, learn the strategies, and receive guidance and support as you implement them in your business. This isn't just about learning what to do, it's about actually putting the pieces in place and creating momentum as you go.
Throughout the program, you'll have access to weekly Zoom coaching calls, weekly check-ins, a private community, and direct support when questions come up. If you're stuck, unsure of your next step, or need feedback on something you're working through, you won't have to wait until the next module to get help.
Can't make a live call? No problem. Recordings will be available in the course portal so you can catch up on your schedule. And if you have a question between calls, simply reach out. I'll answer it and point you directly to the training, resource, or recording that will help you move forward. My goal is simple: to help you stay supported, keep taking action, and continue building momentum throughout the entire program.
04. Do I need social media?
Not necessarily. We design a visibility plan that fits your business, whether that includes social media or local channels.
05. What if I feel overwhelmed or fall behind?
The program is built for real life — recordings, templates, and weekly coaching help you catch up and keep moving forward.
06. How much time will this take each week?
Plan for 2–3 hours per week in calls and check‑ins, plus focused implementation time that will vary by your goals.
07. What if I've tried marketing plans before and they didn't work?
This is not a one size fits all experience and it isn’t just about marketing—it’s about creating the foundation and systems that match your energy, life, and goals. You will notice growth by implementing. You’ll get real help and real results.
08. How affordable is this program?
This program is a high-value investment designed to replace the cycle of buying multiple courses, templates, and strategies that don’t work together. Most business owners spend far more over time trying to patch together solutions. This creates one clear system, one direction, and one structured path for growth.
09. How long is the program?
You’ll have 6 months of full access to the program, including on-demand video training, a supportive community of like-minded students, and weekly coaching calls to ensure you stay on track and get the guidance you need.
10. Do you have a refund policy or guarantee my results?
Given the digital and customized nature of this program, we do not offer refunds. We do require active participation to receive the full value.
Is this guaranteed to work? No program can guarantee specific results, but if you show up, implement, and follow the roadmap, you’ll leave with a clear system designed to create more consistent client flow.
It's More Than Just a Strategy
It’s a Scalable Growth Blueprint For Sustainable Growth
September cohort spots are limited. If you’re ready to stop guessing and start building momentum, apply now.
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